TY - JOUR AU - Lukito, Wahyu AU - Rizky Mutiaz, Intan AU - Amir Piliang, Yasraf PY - 2016/09/01 TI - CONSTRUCTION OF SIGNS AND MYTHS IN PRE-WEDDING PHOTOGRAPHY JF - Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan; Vol 01, No 02 (September 2016) demandia - Jurnal Desain Komunikasi Visual, Manajemen Desain dan PeriklananDO - 10.25124/demandia.v1i02.280 KW - N2 - In pre-wedding photograph there are visual signs those break conventional codes, then create unconventional concepts, which have potentials to create unconventional myth on pre-wedding photograph. The objectives of this research are to identify visual signs, unconventional codes and concepts on pre-wedding photograph. Through the observation toward some pre-wedding photograph samples those taken purposively base on have unconventional codes trend, analyze with photography semiotic toward pre-wedding photograph which uploaded in vendor's Instagram account within a certain period, describe unconventional code those create unconventional concepts which have potential to create unconventional myth on pre-wedding photograph. The unconventional codes created through breaking conventional codes process on them. The breaking process through modifies the visual signs, which not generally applied on pre-wedding photographs. And also the breaking process creates unconventional concepts on pre-wedding photograph, which have potential to create unconventional myth for long time to go.   Keywords: Code, Myth, Pre-wedding, Photography, Sign UR - //journals.telkomuniversity.ac.id/demandia/article/view/280