CONSTRUCTION OF SIGNS AND MYTHS IN PRE-WEDDING PHOTOGRAPHY

  • Wahyu Lukito Bandung Institute of Technology
  • Intan Rizky Mutiaz Bandung Institute of Technology
  • Yasraf Amir Piliang Bandung Institute of Technology

Abstract

In pre-wedding photograph there are visual signs those break conventional codes, then create unconventional concepts, which have potentials to create unconventional myth on pre-wedding photograph. The objectives of this research are to identify visual signs, unconventional codes and concepts on pre-wedding photograph. Through the observation toward some pre-wedding photograph samples those taken purposively base on have unconventional codes trend, analyze with photography semiotic toward pre-wedding photograph which uploaded in vendor's Instagram account within a certain period, describe unconventional code those create unconventional concepts which have potential to create unconventional myth on pre-wedding photograph. The unconventional codes created through breaking conventional codes process on them. The breaking process through modifies the visual signs, which not generally applied on pre-wedding photographs. And also the breaking process creates unconventional concepts on pre-wedding photograph, which have potential to create unconventional myth for long time to go.

 

Keywords: Code, Myth, Pre-wedding, Photography, Sign

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Published
2016-09-01
How to Cite
LUKITO, Wahyu; RIZKY MUTIAZ, Intan; AMIR PILIANG, Yasraf. CONSTRUCTION OF SIGNS AND MYTHS IN PRE-WEDDING PHOTOGRAPHY. Desain Komunikasi Visual, Manajemen Desain dan Periklanan (Demandia), [S.l.], p. 170-182, sep. 2016. ISSN 2502-2431. Available at: <//journals.telkomuniversity.ac.id/demandia/article/view/280>. Date accessed: 15 nov. 2019. doi: https://doi.org/10.25124/demandia.v1i02.280.

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