RAJI, Ridwan Adetunji; RASHID, Sabrina Mohd; ISHAK, Sobhi Mohd.
THE RELATIONSHIP BETWEEN SOCIAL MEDIA WORD-OF-MOUTH, CONSUMER-BASED BRAND EQUITY AND CONSUMER RESPONSE AMONG AUTOMOTIVE CONSUMERS IN MALAYSIA.
Jurnal Ilmiah LISKI (Lingkar Studi Komunikasi), [S.l.], v. 3, n. 2, p. 181-205, nov. 2017.
ISSN 2442-4005.
Available at: <//journals.telkomuniversity.ac.id/liski/article/view/950>. Date accessed: 26 apr. 2024.
doi: https://doi.org/10.25124/liski.v3i2.950.