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TY - JOUR AU - Muharam, Zahran Kamal AU - Astuti, Asrie Wahyuning AU - Prasida, Rafsan AU - Syahputra, Fariz Dharma PY - 2024 TI - PENGGUNAAN INFLUENCER DALAM PROMOSI JUDI ONLINE DAN SENTIMEN PUBLIK JF - Indonesian Journal of Digital Public Relations (IJDPR); Vol 3 No 1 (2024): Agustus DO - 10.25124/ijdpr.v3i1.8094 KW - N2 - Penggunaan influencer sebagai media promosi saat ini sudah semakin masif. Influencer yang memiliki jumlah follower yang banyak, dianggap ampuh mempengaruhi khalayak terutama para pengikutnya. Penelitian ini membahas sentimen publik terhadap penggunaan influencer dalam mempromosikan judi online di YouTube. Data dikumpulkan dengan menjaring komentar terhadap tayangan judi online yang dipromosikan oleh influencer di YouTube. Analisis data dilakukan dengan Social Network Analysis dengan menggunakan netlytic. Hasil penelitian menunjukkan kompleksitas dan keragaman relasi yang terbentuk dalam jaringan komunikasi terkait regulasi masyarakat terkait perjudian online di antaranya pembahasan terkait hukum, psikologi, dan dampak judi online dalam masyarakat. Kata Kunci: influencer, judi online, masyrakat, teknologi UR - //journals.telkomuniversity.ac.id/IJDPR/article/view/8094