UTAMI, Dian Gita; 						SYAM, Syachriani; 						NURACHMAH, Asri Essada.
 Brand Architecture and Branding Strategy of B2C Product and Service of Bosowa Corporation.
<strong>Business Journal : Jurnal Bisnis Dan Sosial</strong>, [S.l.], v. 9, n. 1, p. 1 - 12, may 2023.
ISSN 2620-3634.
Available at: &lt;<a href="//journals.telkomuniversity.ac.id/business/article/view/5985" target="_new">//journals.telkomuniversity.ac.id/business/article/view/5985</a>&gt;. Date accessed: 27 apr. 2024.
doi: <a href="https://doi.org/10.25124/businessjournal.v9i1.5985">https://doi.org/10.25124/businessjournal.v9i1.5985</a>.