The Investigation Enhancement Effect Of Product Certification On Branding Toward Brand Trust

  • Fitriani Reyta Universitas Widyatama
  • Deden Novan Setiawan Nugraha Universitas Widyatama
  • Dwinto Martri Aji Buana Universitas Widyatama


with inabilities keep on expanding in Indonesia; the most astounding number of individuals with incapacities is in West Java Province, from the age gathering, ages 18-60 years possess. The most experienced inabilities were leg surrenders (21.86%), mental hindrance (15.41%) and discourse (13.08%). Alluding to the consequences of an investigation from the University of Brawijaya Disability Study and Service Center, there were 1,835 individuals with handicaps in Bandung who required strengthening by government and non-legislative associations to build certainty of incapacities. Trust in the public arena assumes vital job in structure chances to incapacity SMEs, Bandung regional government itself underpins the handicap strengthening development, one of them is the making of DifablePunyaKarya (DPK) program in a joint effort with a non-legislative association called Mata Hati Indonesia. There are a few obstructions in running this program, from the consequences of perceptions in the field, the primary snag to DPK items is the network's trust in item quality, social disgrace, and not completely marked items (brand), no underwriters and not appropriate for utilization. This study examines how the branding can affect brand trust with product certification as moderating; the research approach used is quantitative with descriptive method and single cross-sectional research design. From the population of 200 consumers taken 67 samples using the Slovin formula, respondents taken were respondents who had bought DPK products and were domiciled in the city of Bandung, West Java. This study was tested using PLS (Partial Least Square Method) with the help of XLSTAT software.


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REYTA, Fitriani; NUGRAHA, Deden Novan Setiawan; BUANA, Dwinto Martri Aji. The Investigation Enhancement Effect Of Product Certification On Branding Toward Brand Trust. Business Journal : Jurnal Bisnis Dan Sosial, [S.l.], v. 5, n. 2, p. 57-70, apr. 2019. ISSN 2620-3634. Available at: <//>. Date accessed: 24 jan. 2022. doi: