UTAMI, Dian Gita; SYAM, Syachriani; NURACHMAH, Asri Essada. Brand Architecture and Branding Strategy of B2C Product and Service of Bosowa Corporation. Business Journal : Jurnal Bisnis Dan Sosial, [S. l.], v. 9, n. 1, p. 1–12, 2023. DOI: 10.25124/businessjournal.v9i1.5985. Disponível em: https://journals.telkomuniversity.ac.id/business/article/view/5985. Acesso em: 20 feb. 2026.