Arifin, A. and Sugiat, M. A. (2026) “Prioritizing Marketing Strategies for Fashion MSMEs Using SWOT and QSPM: Evidence from Signature Store Bandung”, Digital Business Ecosystem Journal, 1(1), pp. 27–33. Available at: https://journals.telkomuniversity.ac.id/dbej/article/view/11263 (Accessed: 28 July 2026).