TRIONO, Sunu Puguh Hayu; HURIYATI, Ratih; SULTAN, Mokh Adib.
The Influence Of User-Generated Content To Consumer-Based Brand Equity Through Involvement In Indonesia's Top Brand Lipstic Consumer.
Jurnal Manajemen Indonesia, [S.l.], v. 21, n. 1, p. 17 - 29, apr. 2021.
ISSN 2502-3713.
Available at: <//journals.telkomuniversity.ac.id/ijm/article/view/2461>. Date accessed: 25 apr. 2024.
doi: https://doi.org/10.25124/jmi.v21i1.2461.