RIOFITA, Hendra; 						DIMASADRA, Waldana.
 Solidifying Fear Appeal Effect on E-Commerce Customer Purchase Intention during Covid-19 Pandemic through Digital Public Relation Persuasion.
<strong>Jurnal Manajemen Indonesia</strong>, [S.l.], v. 23, n. 3, p. 277 - 286, dec. 2023.
ISSN 2502-3713.
Available at: &lt;<a href="//journals.telkomuniversity.ac.id/ijm/article/view/5807" target="_new">//journals.telkomuniversity.ac.id/ijm/article/view/5807</a>&gt;. Date accessed: 09 may 2024.
doi: <a href="https://doi.org/10.25124/jmi.v23i3.5807">https://doi.org/10.25124/jmi.v23i3.5807</a>.