MARIA, Siti; PUSRIADI, Tommy; HAKIM, Yundi Permadi; DARMA, Dio Caisar. THE EFFECT OF SOCIAL MEDIA MARKETING, WORD OF MOUTH, AND EFFECTIVENESS OF ADVERTISING ON BRAND AWARENESS AND INTENTION TO BUY. Jurnal Manajemen Indonesia, [S. l.], v. 19, n. 2, p. 107–122, 2019. DOI: 10.25124/jmi.v19i2.2234. Disponível em: https://journals.telkomuniversity.ac.id/ijm/article/view/2234. Acesso em: 1 feb. 2026.