KAULIKA, Aya; SABIHAINI. The Influence of Marketing Analytics Capability on Sustained Competitive Advantage Moderated by the Adoption of Artificial Intelligence in Pharmaceutical Companies in Central Java Province . Jurnal Manajemen Indonesia, [S. l.], v. 25, n. 2, 2025. DOI: 10.25124/jmi.v25i2.9109. Disponível em: https://journals.telkomuniversity.ac.id/ijm/article/view/9109. Acesso em: 17 jan. 2026.