Riofita, Hendra, and Waldana Dimasadra. “Solidifying Fear Appeal Effect on E-Commerce Customer Purchase Intention During Covid-19 Pandemic through Digital Public Relation Persuasion”. Jurnal Manajemen Indonesia, vol. 23, no. 3, Dec. 2023, pp. 277-86, doi:10.25124/jmi.v23i3.5807.