DIKI, Diki Wahyudi; EGI, Egi Al Fansyah; LUBIS, Muharman Lubis. Nike’s Strategy in Cultivating Customer Advocacy: A Case Study on Successful Brand Engagement and Consumer Loyalty. International Journal of Technological Innovation for Society, [S. l.], v. 1, n. 3, 2025. Disponível em: https://journals.telkomuniversity.ac.id/ijtis/article/view/9350. Acesso em: 23 apr. 2026.