1.
Diki DW, Egi EAF, Lubis ML. Nike’s Strategy in Cultivating Customer Advocacy: A Case Study on Successful Brand Engagement and Consumer Loyalty. IJTIS [Internet]. 2025 Jun. 19 [cited 2026 Apr. 20];1(3). Available from: https://journals.telkomuniversity.ac.id/ijtis/article/view/9350