ADELLA STEPHANIA SILITONGA; WIDODO, Arry. Pengaruh Brand Awareness & Brand Image Terhadap Purchase Decision Oleh Oleh Dessert Cheesecuit Bandung Dengan Brand Preference Sebagai Variabel Intervening . Journal of Indonesia Business Research (JIBR), [S. l.], v. 4, n. 1, 2026. DOI: 10.25124/jibr.v4i1.10868. Disponível em: https://journals.telkomuniversity.ac.id/jibr/article/view/10868. Acesso em: 11 aug. 2026.