SYAH NAUFAL FARRAS; ROHAYATI, Yati; BOBY HERA SAGITA. Perancangan Peningkatan Engagement Rate Untuk Social Media Marketing Pada Platform Tiktok Burgerchill Berdasarkan Kebutuhan Audiens Menggunakan Dimensi Social Media Marketing Activities (SMMA) Dan Model Kano. Journal of Production, Enterprise, and Industrial Applications, [S. l.], v. 3, n. 1, 2025. DOI: 10.25124/jpeia.v3i1.9713. Disponível em: https://journals.telkomuniversity.ac.id/jpeia/article/view/9713. Acesso em: 28 feb. 2026.