Analysis of Society Perspective about Vintage Fashion Using Deconstruction Approach

  • Assayyidah Bil Ichromatil Ilmi UIN Maulana Malik Ibrahim Malang


Nowadays, society perspective about vintage fashion as old-fashioned can be changed. This study aims to discuss the alteration perspective of society about vintage fashion. This discussion is conducted to see the other side of vintage fashion. This research is different from other fashion studies because it wants to show how to view the value of a fashion not in general way, especially using deconstruction approach. This study used qualitative methods in the form of interviews to get the data. The interviewees of this research were four young women who like to follow fashion development through social media. Their opinions are used as society representatives about vintage fashion. It will be connected with the theory of deconstruction like 'Differance.' In this case, people's perspective on vintage fashion changes due to the influence of influencers from various social media so that vintage fashion can be juxtaposed with modern style today. Therefore, vintage can get an identity as nowadays's clothes.



Download data is not yet available.


[1]. Fischer, N.L. Vintage, the First 40 Years: The Emergence and Persistence of Vintage Style in the United States. Culture Unbound, 2015; 7: 45–66.
[2]. Cervellon, M. Carey, L. & Harms, T. Something old, something used. International Journal of Retail & Distribution Management, 2012; 40: 956–974.
[3]. Veenstra, A. & Kuipers, G. It Is Not Old-Fashioned, It Is Vintage, Vintage Fashion and The Complexities of 21st Century Consumption Practices. Sociology Compass, 2013; 7: 355–365.
[4]. Sallis, J. (ed) Deconstruction and philosophy: The texts of Jacques Derrida. University of Chicago Press, 1987.
[5]. Garg, N. Kumar, S. & Sharma, V. Concepts of Difference and Differance A Comparative Study of Saussure and Derrida. Language in India, 2014; 14: 141–147.
[6]. Storey, J. (ed) Cultural theory and popular culture: A reader. Pearson Education,; 1.
[7]. Özbek, T. Why Vintage Style? Investigation of Vintage Clothing Motivations of Consumers. European Journal of Multidisciplinary Studies, 2018; 7: 173.
[8]. Cassidy, T.D. & Bennett, H.R. The Rise of Vintage Fashion and the Vintage Consumer. Fashion Practice, 2012; 4: 239–261.
How to Cite
ILMI, Assayyidah Bil Ichromatil. Analysis of Society Perspective about Vintage Fashion Using Deconstruction Approach. JURNAL RUPA, [S.l.], v. 6, n. 1, p. 9 - 15, aug. 2021. ISSN 2503-1066. Available at: <//>. Date accessed: 09 dec. 2021. doi: