Sungai Citarum sebagai sungai terkotor di dunia menimbulkan kekhawatiran tentang perusakan alam di Indonesia. Aliran sungai ini menjadi nafas kehidupan bagi masyarakat Jawa Barat dan DKI Jakarta. Berbagai problematika muncul dari sungai CItarum, mulai dari konflik masyarakat, pemerintah hingga donor. Usaha untuk mevitalisasi sungai ini sudah ada sejak tahun 2004, namun hingga saat ini kualitas sungai ini masih memprihatinkan. Dalam upaya memperbaiki kualitas Sungai Citarum diperlukan strategi komunikasi kepada masyarakat melalui media kampanye pemeliharan aliran Sungai Citarum. Lokasi yang dijadikan objek dalan pengabdian masyarakat adalah Desa Sukamukti Kecamatan Kabupaten Bandung. Foto dan video dari kegiatan membersihkan lingkungan merupakan media yang digunakan sebagai salah satu sarana sosialisasi dalam rangka memberikan informasi kepada warga dalam hal kebiasaan membuang sampah sampai pada kegiatan membersihkan lingkungan yang dapat diakses melalui instagram.
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