Desain Kemasan untuk Mendukung Pemasaran Produk Olahan Pangan Kelompok Wanita Tani Kreatif Permata
DOI:
https://doi.org/10.25124/charity.v2i1.2143Abstract
Kelompok Wanita Tani (KWT) Kreatif Permata yang berlokasi di Bojongsoang, Bandung hingga kini aktif menjalankan kegiatan budidaya tanaman sayuran dan tambak ikan secara organik. Produk yang dihasilkan umunya berupa hasil panen segar. Sebagai bagian dari proses diversifikasi produk, KWT Kreatif Permata bersama Telkom University mengembangkan produk olahan pangan berbahan dasar sayuran dan ikan segar hasil panen dari budidaya yang dilakukan anggota KWT. Produk olahan yang saat ini berhasil dikembangkan adalah produk baso ikan yang terbuat dari hasil budidaya ikan KWT dan produk berbahan dasar sayuran segar seperti mie kering dan roti manis siap saji. Produk olahan ini akan dipasarkan kepada konsumen diluar lingkungan KWT. Untuk mendukung kegiatan pemasaran, produk perlu dilengkapi dengan kemasan yang didesain khusus. Desain kemasan yang akan dibuat bertujuan untuk menarik calon konsumen sekaligus menampilkan informasi menganai produk dan KWT Kreatif Permata.
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