PENYULUHAN KOMUNIKASI MEDIA MENGENAI LITERASI POLITIK BAGI KALANGAN GENERASI MUDA DI ERA KONVERGENSI
DOI:
https://doi.org/10.25124/charity.v4i2a.4230Keywords:
Penyuluhan, Literasi, Politik, Generasi Milenial, Media KonvergensiAbstract
Perkembangan politik bagi generasi muda terkadang manjadi sesuatu yang tidak menarik untuk diikuti. Hal ini disebabkan oleh konotasi kegiatan politik yang selalu negatif. Berbicara politik pada generasi milenial, maka momentum yang paling mencolok ialah disaat Pemilihan Presiden, Anggota Legislatif, maupun Kepala Daerah, yang di mana generasi milenial dijadikan sasaran strategis untuk meraup suara rakyat. Padahal posisi dan peranan generasi milenial dalam kancah perpolitikan lokal dan nasional masih sedikit. Berdasarkan data dari Trans Media Sosial, karakteristik generasi milenial yang paling mencolok adalah sangat menguasai gawai, informasi teknologi serta aktif di media sosial Facebook, YouTube, Instragram, Line, WhatsApp dan Tiktok. Kebiasaan generasi milenial yang sering mengakses media sosial dilakukan dengan tujuan untuk mencari informasi hiburan, kuliner, agama, politik, olah raga dan gaya hidup kekinian. Hasil kegiatan pengabdian menunjukkan bahwa generasi milenial dapat diedukasi mengenai pengetahuan politik dengan menggunakan pendekatan komunikasi penyuluhan yang berbasiskan media konvergensi, diantaranya melalui webinar politik.
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