Implementation Study of Quick Response Code Indonesia Standard (QRIS) in Papua Province

Abstract

Bank Indonesia operates as a central bank in Indonesia. Bank Indonesia acts as a regulator and has authority over the whole Indonesian payment system. One of the newest innovations in the payment system is the Quick Response code Indonesia Standard (QRIS). Furthermore, this study aims to evaluate the implementation of payment systems through digital transactions using the Quick Response code Indonesia Standard (QRIS) in Papua Province. This study began with identifying the major issues that occurred from QRIS implementation in Papua Province. There are four major problems with QRIS implementation. After finding several significant issues from implementing QRIS in Papua Province, we try to construct a solution based on the management's strategic approach. By using SWOT analysis and the 7p method, it is expected that we can propose a comprehensive solution based on the current situation and conditions. We proposed several strategies from SWOT analysis and a 7p marketing mix that focused on increasing financial literacy and financial inclusion, improving digital penetration, and building an essential environment and infrastructure. The strategies can be executed by Bank Indonesia itself and work together with third parties or other stakeholders to improve the number of QRIS merchants. Bank Indonesia - Papua Representative, can effectively implement the strategies by taking advantage of QRIS opportunities as a digital product and optimizing current situations (COVID-19) and upcoming events (PON XX). The strategies can also be carried out to raise awareness and acquire new merchants by leveraging third-party marketing and acquisition resources, particularly PJSP.

Keywords: Bank Indonesia; Payment System; Financial inclusion; QRIS.