Pengembangan Konten Transmedia Program Innovation Day PT Telekomunikasi Indonesia Tbk.

Authors

  • Mella Rahensa
  • Agus Pratondo
  • Rikman Roedavan

DOI:

https://doi.org/10.25124/jaess.v2i2.8384

Keywords:

Transmedia, Content, Webinar, Multimedia Aset

Abstract

Limitations of face-to-face activities during the COVID-19 pandemic have led many companies to shift their events online,
broadcasting them on specific platforms such as YouTube and Instagram to ensure that operations continue effectively
despite the restrictions. In this regard, PT Telekomunikasi Indonesia Tbk. has provided a platform for sharing knowledge
through the online program called Innovation Day, which is live-streamed on the Microsite Innovation Day and also on
YouTube. Since the event is conducted online, it requires a set of asets such as animations, videos, designs, and online
media collectively referred to as the multimedia set called ’Transmedia.’ The ultimate goal is to create interactive video
productions that will be showcased on the website and YouTube channel of Innovation Day, providing valuable knowledge
to both the internal Telkom Grup audiens and the general publik through the development of transmedia content for the
Innovation Day program. The total production of Innovation Day content has reached 23 videos, consisting of 19 public
broadcasts and 4 internal Telkom Group broadcasts

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Published

2024-12-02

Issue

Vol. 2 No. 2 (2024): November 2024

Section

Articles

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