ADRIYANTOMO, Pramudya; ARINI, Isnaeni Yuli; SUPRATMAN, Nurdinintya Athari.
Perancangan Strategi Positioning Bisnis Brand Fashion Wanita Berdasarkan Perceptual Mapping Menggunakan Metode Multidimensional Scaling (MDS) Terhadap UMKM Stunner.
Journal of Production, Enterprise, and Industrial Applications, [S.l.], v. 2, n. 1, p. 10–13, june 2024.
ISSN 3031-2965.
Available at: <//journals.telkomuniversity.ac.id/jpeia/article/view/7431>. Date accessed: 03 july 2024.
doi: https://doi.org/10.25124/jpeia.v2i1.7431.