Perancangan Webseries Wisata Budaya Kampung Adat Cikondang Bersama Bobobox Dalam Meningkatkan Awarness Untuk Generasi Z

Abstrak

Tourist destinations that implement sustainable tourism, provide education, and empower local communities have a greater
appeal to tourists. One example is visiting cultural village tourism, where visitors can enjoy local life and culture, gaining
unforgettable experiences. In West Java, there are several cultural village tourism sites that preserve Sundanese cultural
heritage well, such as Lamajang Village in Pangalengan. The natural and cultural potential of Lamajang Village in Pangalengan needs to be optimally utilized to attract tourists. One such potential is Kampung Adat Cikondang, which preserves
ancestral customs and offers an experience of traditional Sundanese community life from the past. However, the main challenge currently faced is the lack of awareness and knowledge among tourists about this cultural village, hindering its visitor
potential. To address this issue, a promotional strategy needs to be designed along with the appropriate media selection
to ensure visitors receive information that increases the number of visitors to Kampung Adat Cikondang. To support this
design, qualitative research methods will be employed, including data collection through observation, interviews, and questionnaires. Several analytical methods such as SWOT analysis, 4A analysis, AOI analysis, AISAS and Matrix analysis will
be used to formulate the promotional media design. A webseries video commercial will be chosen as the primary media,
supported by other media to strengthen the campaign and enhance awareness of Kampung Adat Cikondang.