Perancangan Kemasan Produk Sumadira Marantie Untuk Dewasa Muda Di Kota Bandung

Abstrak

Sumadira Marantie is an MSME that produces herbal drinks, namely jamu. This product has a packaging and marketing
system that is still limited to young adults. This happens because the potential of Sumadira Marantie’s herbal products is
not accompanied by a brand identity. Therefore, it is necessary to update the packaging to increase young adults’ interest in
herbal products. In this design using data collection methods observation, interviews, questionnaire surveys and literature
studies then analyzed using visual analysis methods, similar comparison analysis, and SWOT analysis. The data search
was conducted on Jl. Kp Caringin RT 01 RW 06 Mekarmaju Village, Kec. Pasirjambu, Bandung Regency, West Java. The
visual identity is expected to help the process of recognizing and disseminating information about Sumadira Marantie to the
public, especially young adults. Of course, this work can serve as an effective visual communication media for local brands,
especially those related to herbal products. Where plants for traditional medicines are Indonesian cultural heritage that must
be preserved.