Analisis Visual pada Konten Instagram Halal Corner

Authors

  • Shabrina Fitria Az Zahra Telkom University
  • Ira Wirasari Telkom University

DOI:

https://doi.org/10.25124/rupa.v8i2.5737

Keywords:

Semiotika Roland Bhartes, Gaya Hidup Halal, Halal Corner, Instagram

Abstract

The halal lifestyle is a trend that is currently developing in Indonesia, but due to Muslims' not having enough awareness concerning the application of Islamic syariat to their daily lives, there are still Muslim communities that do not practice a halal lifestyle. As therefore, a halal lifestyle campaign is still necessary. Halal Corner is a group that promotes a halal way of life by using Instagram social media and sharing educational materials about it. This study tries to describe how Halal Corner content is evaluated from a fine arts perspective. In this study, a descriptive-qualitative methodology is used to give a visual analysis of the content of Halal Corner using an aesthetics-based perspective. Data collection is done through observation of uploaded published content by Halal Corner. The result of this study is an appreciative explanation and evaluation to the visual contents of Instagram Halal Corner trough the lens of creativity and utility.

Downloads

Download data is not yet available.

References

[1] F. Mursid, “Indonesia Naik ke Peringkat 4 Global Islamic Economy,” IHRAM, 2020. Accessed: Feb. 21, 2022. [Online]. Available: https://ihram.co.id/berita/qk52z9430/indonesia-naik-ke-peringkat-4-global-islamic-economy.

[2] K. Safitri, “Pengeluaran untuk Gaya Hidup Halal di Indonesia Tertinggi di Asia Tenggara Halaman all ,” Kompas.com, Dec. 02, 2020. Accessed: Jun. 10, 2022. [Online]. Available: https://money.kompas.com/read/2020/12/02/133020626/pengeluaran-untuk-gaya-hidup-halal-di-indonesia-tertinggi-di-asia-tenggara?page=all.

[3] P. A. Agus, “Kedudukan Sertifikasi Halal Dalam Sistem Hukum Nasional Sebagai Upaya Perlindungan Konsumen Dalam Hukum Islam,” Amwaluna: Jurnal Ekonomi dan Keuangan Syariah, vol. 1, no. 1, pp. 150–165, 2017, doi: 10.29313/amwaluna.v1i1.2172.

[4] B. Afriyansyah and R. Kusmiadi, “Mengkampanyekan Halal Lifestyle Bagi Mahasiswa,” Jurnal Pengabdian Kepada Masyarakat Universitas Bangka Belitung, vol. 4, no. 2, pp. 1–8, 2017.

[5] H. Burhani, A. Awaludin, D. Haryadi, and Fauziah, Sudahkah Muslim Milenial Indonesia Sadar Halal? Jakarta Pusat: Puslitbang Bimas Agama dan Layanan Keagamaan Badan Litbang dan Diklat Kementerian Agama, 2020.

[6] H. H. Adinugraha and M. Sartika, “Halal Lifestyle Di Indonesia,” An-Nisbah: Jurnal Ekonomi Syariah, vol. 5, no. 2, pp. 57–81, 2019, doi: 10.21274/an.2019.6.1.57-81.

[7] J. D. H. Saputro, I. P. Wilujeng, and H. Pratikto, “The influence of halal awareness and halal certificate on purchase intention through brand image,” Halal Development: Trends, Opportunities and Challenges, pp. 56–62, 2021, doi: 10.1201/9781003189282-10.

[8] Komite Nasional Ekonomi dan Keuangan Syariah, Insight: Buletin Ekonomi Syariah, Komite Nasional Ekonomi dan Keuangan Syariah, vol. 11, Jakarta, 2020.

[9] A. Hakim, “Dasar Hukum Halal dan Penerapannya di Indonesia,” Prosiding Seminar Nasional Adaptasi dan Sinkronisasi Kebijakan Pembangunan Memanfaatkan Momentum New Normal Pasca Covid-19, pp. 83–93, 2021, [Online]. Available: http://repository.ikopin.ac.id/id/eprint/1415

[10] N. Ainiyah, “Remaja Millenial dan Media Sosial: Media Sosial Sebagai Media Informasi Pendidikan Bagi Remaja Millenial,” Jurnal Pendidikan Islam Indonesia, vol. 2, no. 2, pp. 221–236, 2018, doi: 10.35316/jpii.v2i2.76.

[11] G. Shabrina Ulfa and A. Fatchiya, “Efektivitas Instagram “Earth Hour Bogor” sebagai Media Kampanye Lingkungan,” Jurnal Komunikasi Pembangunan, vol. 16, no. 1, pp. 144–157, 2018, doi: 10.46937/16201825129.

[12] L. Setiawati and I. B. Mulyawati, “Pengaruh Kampanye Media Sosial Terhadap Tingkat Kesadaran Mahasiswa Kuliah Kerja Nyata Universitas Pendidikan Indonesia Mengenai Pencegahan Covid-19,” Gunahumas, vol. 3, no. 1, pp. 51–58, 2020, doi: 10.17509/ghm.v3i1.28416.

[13] A. Nikmatus Shalekhah and Martadi, “Analisis Semiotika Roland Barthes pada Poster Film Parasite Versi Negara Inggris,” Jurnal Barik, vol. 2, no. 1, pp. 54–66, 2021, [Online]. Available: https://ejournal.unesa.ac.id/index.php/JDKV/

[14] Y. A. Piliang, Semiotika dan Hipersemiotika: Kode, Gaya, dan Matinya Makna, 5th ed. Yogyakarta: Cantrik Pustaka, 2019.

[15] N. Firdaus Haidar, “Analisis Konten Visual Post Instagram Riliv dalam Membentuk Customer Engagement,” Jurnal Barik, vol. 2, no. 2, pp. 121–134, 2021, [Online]. Available: https://ejournal.unesa.ac.id/index.php/JDKV/

Downloads

Published

2023-12-27

Issue

Vol. 8 No. 2 (2023): Open Issue

Section

Article

License

Copyright (c) 2023 JURNAL RUPA

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.