The Influence Of Customer Personality On Product Preference

  • Yoga Bagus Pambudi Universitas Padjadjaran
  • Pratami Wulan Tresna
  • Arianis Chan
  • Cecep Safa’atul Barkah
##plugins.pubIds.doi.readerDisplayName## https://doi.org/10.25124/businessjournal.v8i2.5602

Abstrak

A person's personality and characteristics are essential in determining anything, one of which is choosing to purchase products. Consumers prefer products that align with their personalities. It can be concluded that consumers will tend to choose products that satisfy their emotional feelings and are by the characteristics of these consumers. The method used by the author is quantitative. Quantitative methods are a systematic, planned, and structured type of research. From the discussion, it can be concluded that the customer personality variable significantly affects product selection. This is because consumers prefer to use products that align with their personalities.

##plugins.generic.usageStats.downloads##

##plugins.generic.usageStats.noStats##
Diterbitkan
2023-05-22
##submission.howToCite##
PAMBUDI, Yoga Bagus et al. The Influence Of Customer Personality On Product Preference. Business Journal : Jurnal Bisnis Dan Sosial, [S.l.], v. 8, n. 2, p. 105 - 112, mei 2023. ISSN 2620-3634. Tersedia pada: <//journals.telkomuniversity.ac.id/business/article/view/5602>. Tanggal Akses: 17 mei 2024 doi: https://doi.org/10.25124/businessjournal.v8i2.5602.
##submission.howToCite.citationFormats##
Terbitan
Vol 8 No 2 (2022): November
Bagian
Articles