THE INFLUENCE OF VISITOR STATISFACTION ASPECTS OF NON-MEDICAL SUPPORT FACILITIES IN HOSPITAL ON THE DISIRE TO REVISIT

The number of hospitals in Indonesia is increasing. To boost both patient and non-patient numbers, as well as hospital profits, it's essential to enhance both medical and non-medical facilities. However, non-medical facilities that should be present in hospitals are not regulated by government standards, leading to disparities in non-medical facilities across different hospitals. The presence of non-medical facilities significantly influences the assessments of both patients and non-patients regarding the hospital. This research aims to uncover the cause-and-effect relationship between satisfaction with non-medical facilities and the sense of place within hospitals. The study employs a mixed-method approach, starting with exploratory qualitative research in the first step and explanatory quantitative research in the second step. Data from both step are collected through online surveys. Qualitative research data is analyzed using conventional content analysis, while quantitative research data is subject to factor analysis and regression analysis. Factor analysis reveals four dimensions of satisfaction: visual and comfort, completeness and uniqueness, ventilation, and lighting. There are also two dimensions of the sense of place: suitability and interest. Regression analysis demonstrates that the completeness and uniqueness dimension has the most significant impact on suitability, while the visual and comfort dimension has the most significant impact on interest.