Revisit Homestay in Kuching, Sarawak: The Perspectives of Local and Foreign Tourist

the Perspectives of Local and Foreign Tourist

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DOI:

https://doi.org/10.25124/jmi.v22i3.4222

Abstract

The key factors that affect the tourist satisfaction and their motivation to revisit are the homestay attributes such as accessibility, accommodation, amenities, tourist attraction, tourist activities, and food. Therefore, this descriptive research aims to examine the impact of homestay attributes and mediating role of tourist satisfaction on tourist motivation to revisit homestay in Kuching, Sarawak from the perspectives of local and foreign tourists. The quantitative research through a valid and reliable self-administered survey questionnaire was conducted on 269 local visitors and 206 foreign visitors at four Kuching homestays located at Kampung Krokong Bau, Kampung Pueh Sematan, Kampung Annah Rais Padawan, and Kampung Santubong Kuching. The collected data were computed and analysed through SPSS 25 and SmartPLS. Only homestay attributes of tourist attraction, and food and meal are found to have a significant relationship with tourist satisfaction. While, homestay attributes of amenities, and food and meal are found to have a significant relationship with tourist motivation to revisit. The study proved that there is a significant relationship between tourist satisfaction and tourist motivation to revisit. It also proved that tourist satisfaction mediates the relationship between homestay attributes of tourist attraction, and food and meal on tourist motivation to revisit. The findings indicated that homestay attributes in Kuching, Sarawak need to be improved. Given the significant relationship of tourist attraction, amenities, and food and meal, as an index of tourist satisfaction and motivation to revisit, it is necessary that these homestay attributes to be improved.

Keywords—homestay; attributes; mediating role; attraction; Sarawak

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Author Biographies

Bernard Ak Stephen Jussem, Faculty of Hospitality and Tourism Management, UCSI University, Malaysia

Bernard Jussem is a lecturer for the Faculty of Hospitality and Tourism Management at UCSI University Sarawak Campus. Prior to this he was attached to INTI International University as the Head of Program for the Tourism Faculty. He has over 15 years of teaching-experience and is now actively involved in publishing journal articles and international conference papers. As an expert in the area of hospitality and tourism, he is at the moment focusing on the burgeoning homestay industry as well as community based tourism. His research interests include services marketing, hospitality and tourism marketing, tourist behavior, holiday satisfaction, eco hospitality, sustainable tourism and entrepreneurship.

Jati Kasuma, Faculty of Business and Management, Universiti Teknologi MARA, Malaysia

Assoc Prof. Dr. Jati Kasuma obtained his Ph.D. in Management (Mention Très Honorable Avec félicitations) from Ecole Doctorate de Sciences de Gestion, Institute’d’ Administration des Entreprises, Universite de Toulouse 1 Capitole, France. Prior to his PhD, he obtained his degree in B.Soc.Sc (International Studies) Hons at Universiti Malaysia Sarawak (UNIMAS) and Master of Science (Management) at Universiti Utara Malaysia (UUM). He has been joining the UiTM Sarawak branch for over 17 years. He develops a passion towards academic research in his field particularly Entrepreneurship, Consumer Behaviour, Brand Loyalty, organizational behaviour and Islamic leadership related area. Pertaining to that, he has published numerous research articles under his belt which he wrote and co-authored for several international refereed and index journals as well as sharing his research findings at numerous national and international conferences and seminars as presenter, invited speakers

Hiram Ting, Faculty of Hospitality and Tourism Management, UCSI University, Malaysia

Hiram is an Associate Professor at UCSI University Malaysia & the Chairman of Sarawak Research Society. Being the Managing Editor of Asian Journal of Business Research (SCOPUS) & an Editorial Board member of 5 international journals, he has been actively involved in behavioural research & consultancy projects, covering topics about marketing, tourism, healthcare & management. His papers are published in journals such as Tourism Management, British Food Journal, European Journal of Marketing, Journal of Retailing and Consumer Service & Internet Research. He has served/is serving as the Guest Editor of Young Consumers, Journal of Hospitality and Tourism Research, Journal of Consumer Behaviour & European Business Review. He has 7 best paper awards, 1 young researcher award & 1 Emerald Literati award to his name. He is recently appointed as the Ambassador of Emerald Publishing in East Asia region.

Dio Caisar Darma, Department of Management, Samarinda College of Economics

DIO CAISAR DARMA is active as an independent researcher in the fields of Macroeconomics, Development Economics, Management, and other fields related to economic issues. On several occasions, he is also active as a reviewer and editorial team at JPENSI: Jurnal Penelitian Ekonomi & Akuntansi (Sinta-5), JESYA: Jurnal Ekonomi dan Ekonomi Syariah (Sinta-5), RIC: Review of Innovation and Competitiveness (DOAJ), WSEAS Transactions on Systems and Control (Q4), WSEAS Transaction on Business and Economics (Q4), ESI: Entrepreneurship and Sustainability Issues, (Q1), Journal of Economics and Management Sciences (Crossref), BMS: Business Management and Strategy (RePEc, EconsPaper), SPATIUM (Q1), JSPSDS: Journal of Scientific Papers "Social development and Security" (DOAJ), and EFISIENSI: Kajian Ilmu Administrasi (Sinta-3).

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Published

2022-12-06

Issue

Vol. 22 No. 3 (2022): Jurnal Manajemen Indonesia

Section

Articles