IDENTIFIKASI PERBEDAAN ELEMEN DESAIN PADA MOBIL PREMIUM DAN NON-PREMIUM, Kasus Studi : Mobil Toyota

Abstract

A design product is designed to satisfy the spesific goals of a problem –the functional and aesthethic ones. Along the design process, several elements of design that designer use to satistfy these goals. However, the design is also about meaning. Significance, as a concept in design, explains how forms assume meaning in the ways they are used, or the role and meaning assigned them. Through this paper, it will be shown that the design elements  are  used  to  express  the  premium  label  that  attached  to  a  car.  This  paper  explains  about  the characteristic of design elements of premium  cars and their potential as concept resources for interior design. As the definition of premium car as the upper-range products, this study using cars under brand Toyota that sold in  Indonesia.  As  thereare  types  of  car  in  several  categories,  the  study  can  identify  the  differences  of  design elements  among  each  type  of  car  in  each  category.  This  comparison  will  identify  design  elements  that differentiate  the  upper-range  car  with  another  in  one  category.  The  result  of  this  study  shows  there  are differences in design elements quantity and quality of exploration of design elements attached to premium cars.