CO-WORKING SPACE SEBAGAI SOLUSI KEBUTUHAN RUANG KERJA BERDASARKAN KARAKTERISTIK STARTUP KREATIF

Abstract

Creative  startup  are  currently  growing  rapidly  in  Indonesia,  as  well  as  in  the  city  of  Bandung.  The main user characteristics of the creative startup have a unique and space preference that can develop fresh and new ideas. The  characteristics of the  user will affect  the  design especially on the  character of the  design. This paper  will  analyze  the  relevance  of  interior  design  that  can  accommodate  users  with  creative  startup characteristics  and  how  to  present  interior  design  that  can  stimulate  and  create  creative  ideas  for  users.  The research method is qualitative research, by doing field observation and questionnaire dissemination. This paper uses a sample of co-working space users in Bandung, as well as creative startup that stand in 5 dominant sector in Bandung. The results showed the required space of co-working space with preference on interior element.