Vol. 25 No. 2 (2025)

Revisiting Healthy Beverage Purchase Drivers Among Young Indonesian Consumers

Catharina Clara, Alycia Angel

Administrative employees’ workplace motivation at a South African University

A. Reuben Karabo Makgene, Sibongile

The Influence of Marketing Analytics Capability on Sustained Competitive Advantage Moderated by the Adoption of Artificial Intelligence in Pharmaceutical Companies in Central Java Province

Aya Kaulika; Sabihaini

ENHANCING JOB COMPETITIVENESS: HOW WORK READINESS MODERATES THE EFFECT OF UPSKILLING AMONG GEN Z STUDENTS

Muhammad Aliyyuddin Salim, Wahyu Eko Pujianto, Novi Handayani

The Influence of TOE Framework on the Readiness of Toll Road Business Entities (BUJT) in Implementing Multi Lane Free Flow (MLFF) Technology

Bahasa Indonesia

Maulana Nur Hidayatullah, Anton Mulyono Aziz

The Influence of Human Capital Management on E-Government Service Reliability in Indonesian Public Institutions

Maykada Harjono K., Moh. Wildan

The Intersection Of Faith And Business: The Influence Of Religiosity On Leadership And Organizational Performance In MSMES (A Study Of Msmes In Pekalongan City)

A. M. Shofiyuddin, B. Zahro

A BIBLIOMETRIC ANALYSIS OF CUSTOMER-CONSUMER ENGAGEMENT BEHAVIOR IN SOCIAL MEDIA

MUHAMMAD ATHAR RISWANDA, Erni Martini, Tarandhika Tantra

Implementation of Green Marketing Mix on Purchasing Decisions of MSME Products in Semarang City

A. Aini Yakiyatur R, Asri Nur Wahyuni

Consumer Perception of Fast Fashion: Analysis of The Role of Environmental Knowledge And Monetary Benefits In Purchase Intention Using The Theory of Planned Behavior

Agil Reza Malik, Ratna Lindawati Lubis