Strategi Divisi Humas Dinas Pendidikan DKI Jakarta Dalam Mengelola Sosial Media Instagram @disdikdki

Authors

  • Teuku Nanda Faris Maulana
  • Sri Wahyuning Astuti

DOI:

https://doi.org/10.25124/jcobs.v2i2.8744

Keywords:

Public Relations Strategy, Social Media Management, Government Public Relations

Abstract

This research analyzes the public relations strategies employed by the Jakarta Provincial Department of Education in
managing the Instagram account @disdikdki to convey messages and information to stakeholders. A qualitative approach
with a case study design was utilized to collect data through interviews and content analysis. The findings reveal the
consistent, accurate, and relevant adoption of strategies in composing content, as well as stringent validation prior to
posting. Feedback from stakeholders serves as an evaluative instrument, and recommendations are necessary to maximize
the potential for social media exploration. This research is expected to contribute to the development of public relations
strategies and to comprehend their effectiveness within the context of educational communication. The study aims to provide
further insights into the role of public relations strategies in the digital era, particularly within the educational institution
environment.

Downloads

Download data is not yet available.

Downloads

Published

2025-01-06

Issue

Vol. 2 No. 2 (2024): Desember 2024

Section

Articles

License

Authors who publish in this journal agree to the following rules:

  1. Authors retain copyright and give the journal the right of first publication, with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
  2. Authors may enter separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., posting it to an institutional repository or publishing it in a book), with attribution to the journal's initial publication.
  3. Authors are permitted and recommended to post their work online (such as in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges as well as earlier and greater citation of published work.