Focus & Scope

DEMANDIA is a peer-reviewed, open-access journal dedicated to publishing high-quality research in Visual Communication Design, Design Management, and Advertising. The journal aims to advance knowledge and practice in these fields, particularly as they relate to the Indonesian context. 

The journal welcomes original research articles, review papers, and case studies that contribute to the following areas: 

• Brand & Identity Design: Branding strategies, logo design, corporate identity, and brand experience. 

• Visual Marketing: Visual communication in marketing, social media, and digital marketing. 

• Advertising: Advertising campaigns, creative strategy, media planning, and consumer behaviour. 

• Photography: Photographic techniques, visual storytelling, and documentary photography. 

• Environmental Graphic Design: Wayfinding systems, signage, and spatial design. 

• Multimedia: Interactive media, video production, and animation. 

• Design Management: Design strategy, innovation management, and design leadership. 

• Creative Industries: Cultural industries, creative economy, and intellectual property.