Pengelolaan Akun Instagram sebagai Strategi Pembangunan Brand Awareness @torch.id
DOI:
https://doi.org/10.25124/jcobs.v2i2.8743Kata Kunci:
Social Media Content Management Method, Brand Awareness StrategyAbstrak
Torch is a traveling and daily apparel brand with the Instagram account @torch.id. The account as a part of the social media
platform Instagram is an effective media in building brand awareness. This research aims to analyse the management
of @torch.id account in building brand awareness. This research uses social media content management by Kominfo
consisting of people, objectives, strategy, and technology and three elements of brand awareness strategy by Kotler and
Keller. This research uses qualitative approach through interview and observation techniques. The result of this research
shows that the management of social media account @torch.id in creating brand awareness is done through introducing
the products in feed posts, running campaigns by tap-in to communities, and through interactions with their audience
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